Facebook Usage Statistics


Facebook is the dominant force in the social networking empire today. It practically appears like a lifetime earlier, however, there was a time when individuals chose MySpace to Facebook. Now almost everybody who has access to the web regularly has a Facebook page.

There are 1.39 billion regular monthly active users on Facebook since January 2015. That's a 13% boost over figures from 2014.

Facebook Use Trends

There's a huge distinction in between being active as soon as and month and in fact engaging with material that is on the website. As the Facebook use data reveal, individuals are doing more than simply visiting to take a look at photos of kids, felines, and unicorns. They're engaging with brand names, talking with individuals, and liking a lot of things.

  • There are 1.9 billion mobile active users that are on Facebook, although not all mobile users are active month-to-month.
  • The most popular age group on Facebook: 25-34 years of age. They represent 29.7% of all Facebook accounts.
  • 223 million. That's the variety of Europeans who have a Facebook account.
  • The variety of individuals who log into Facebook daily: 890 million. That figure is up 18% from 2013 to 2014.
  • There are 5 brand-new Facebook profiles being produced every second of every day.
  • Females [53%] are most likely to be on Facebook than guys [47%]
  • Many people log into Facebook to look at their profile on weekdays from 1-3pm.
  • Individuals engage with content 18% more on Thursdays and Fridays compared with other days of the week.
  • Inning accordance with CNN, there is an approximated 83 million phony profiles that are presently active on Facebook today.
  • 3 from 4 Facebook users are beyond the United States.
  • Penetration reaches as high as 84% for web users in between the ages of 18 and 29.
  • Almost half of teenage Facebook users state they're utilizing the website more than in 2015 and Facebook has more everyday teenager users than other social media.

To put it merely, almost everybody is on Facebook today. It isn't really simply Americans who are enjoying exactly what the social connections can be when a Facebook profile is produced. Around the globe, individuals utilize this website to obtain linked in a wide array of methods. As the use stats reveal, the social media network is being utilized as a tool more than an ego increase. It is the one location where a lot of commonalities can be discovered.

Facebook Usage Statistics


What Is The Reach Of Facebook Today?


  • There are more than 70 languages and translations readily available on Facebook today, a service that was supplied by more than 300,000 Facebook users.
  • More than 111 million users remain in the United States.
  • Twitter has actually 20x the brand name saturation in Japan when compared with Facebook profiles.
  • The typical Facebook profile has 130 pals.
  • 35 million individuals will upgrade their status a minimum of as soon as.
  • There are more than 500,000 various applications that are presently signed up on the Facebook platform.
  • The typical Facebook profile has actually linked to 80 various Facebook pages.
  • 20 million various apps are set up on Facebook every day.
  • The overall earnings that are produced by Facebook every year: $6.1 billion.

The reach of Facebook is quite fantastic, thinking about that almost 2 in 7 individuals all over the world have a profile on the website. In the United States, that figure has to do with 1 in 3. Less than 30% of online grownups aren't utilizing Facebook in a minimum of some method. Much more than half of the 65+ online age group is utilizing Facebook.

Why Are Individuals Utilizing Facebook Today?


  • There are 510 remarks published on Facebook every minute of every day.
  • The variety of status updates that are published every minute on Facebook: 293,000.
  • More than 136,000 pictures are submitted to Facebook every minute. That's an overall of 300 million photos daily.
  • The typical quantity of time somebody invests in Facebook whenever they go to is 20 minutes.
  • More than 4.7 billion products of material are shared every day on the website, producing 4.5 billion likes each day.
  • In the 18-24 age market, 50% of individuals who have a Facebook profile will log into the website as quickly as they can after getting up.
  • 20% of the page views that happen in the United States will occur on Facebook.
  • 16 million regional company pages have actually been developed on Facebook which figure is doubling every year.
  • More than 1 million links, 2 million buddy demands, and 3 million messages are sent over Facebook every 20 minutes.
  • 93% of Facebook users state they are Facebook buddies with relative aside from moms and dads or kids
  • 87% state they are linked to good friends from the past, such as high school or college schoolmates
  • Just 1 in 3 individuals states that they are Facebook good friends with their next-door neighbors.

Individuals are engaging on Facebook for one main factor: it is being viewed as an extension of who they are as an individual. Their Facebook profile is who they are, however in online type. Products they see on Facebook communicate with their life in basic and they share their life in basic on Facebook as a technique of contemporary journaling. This provides marketers and online marketers an extremely distinct chance. If a brand name can enter into somebody's core presence, a high level of commitment can be produced. That's why marketing is increasing on Facebook simply as quick as profiles can be produced.

How Are Online marketers Affecting Facebook Use?


  • More than 7.5 million promoted posts appear on Facebook timelines every year.
  • 42% of online marketers mention that Facebook is essential or vital to the success of their service which figures continue to grow every year.
  • There are 1.5 million active Facebook marketers today. More than two-thirds of them are little- or medium-sized services.
  • 52% of Facebook marketing targets areas that are beyond the United States.
  • From 2013-2014, Facebook users saw a 40% boost in the quantity of advertisements that appeared on their profile.
  • 9% of the digital advertisement costs that takes place on the web every day occurs on Facebook.
  • The clickthrough rate for marketers that utilize a retargeting project on Facebook: 0.05%.
  • 18% of the digital marketing market share comes from Facebook, however, simply 7.75% of the international profits from digital marketing pertains to Facebook.
  • The ROI for retail Facebook marketers: 152%.
  • 69 % of web users in the United States with earnings of $75,000 or above every year are on Facebook.

Would your business pay $2.5 million for a video ad on Facebook? That has to do with the equivalent of having a 30 2nd area throughout the Super Bowl. The capability to target particular demographics and geographical places might make that kind of costs rewarding.

When you can put a particular advertisement in front of a particular person and reveal them how an issue can be particularly fixed, then there's a great chance of getting a return on that financial investment. That's why the retail ROI is so high. Marketers can put particular items in front of particular individuals who desire that product.
more info here: Facebook Analytics Tools

Is The Future of Facebook Use A Mobile Platform?


  • 745 million. That's the variety of Facebook mobile users that are active every day.
  • The variety of mobile just Facebook users: 526 million.
  • 30% of Facebook profiles just get logins from a mobile phone.
  • 60% of all mobile sharing on the web today stems from Facebook.
  • The portion of Facebook users who are utilizing a Facebook app in some method regularly: 84%.
  • 35% of international smart device users will utilize Facebook Messenger a minimum of when each day.
  • 927 million hours are invested monthly playing social video games on Facebook.
  • 68% of the time that United States users of Facebook invest in the website takes place on the mobile app.
  • Facebook represents 26.9% of all mobile upstream traffic.
  • Where do individuals check-in the most on Facebook when they take a trip? Las Vegas.
  • 90% of smart device users who have the Facebook app set up will share photos of their trip in genuine time.

Facebook is currently in an excellent position to be able to benefit from the switch to mobile phone. More than 1 in 3 Facebook users is currently active every day on a mobile phone. As this innovation continues to grow in impact, it will continue to see boosts in this figure. This suggests that marketers mist have the ability to adjust to the altering Facebook use data if they are going to have the ability to remain appropriate. The world might be growing better together, however, unless individuals want to alter, they might still end up discovering themselves really far apart.

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